Not only does autumn strip trees of their leaves, but this season can also lead to the shedding of luscious locks. A fifth of UK women over 25 currently suffer hair loss or hair thinning and almost one in ten have suffered some form of hair loss in the past[1].
What ingredients should beauty supplement makers be using?
Nutritionist Shona Wilkinson gives her top tips for hair care
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Inside hair serum’s 2026 surge – and the category’s most innovative launches
Read moreWhile masks and oils have been mainstays in recent years, hair serums are seemingly on the up as formulation advances turn the hair care subcategory from an additional step to a routine essential
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