Why skin tints are fueling the ‘no make-up make-up’ craze

By Alessandro Carrara | Published: 28-Feb-2024

Skin tint products have been riding high in 2024, as consumers explore a less is more approach when it comes to cosmetics

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The beauty industry has no shortage of bold and eye-catching make-up trends, with each month bringing a colourful wash of cosmetics looks.

But a growing number of people are now valuing the less is more approach towards make-up in 2024, with skin tints and tinted moisturisers having fast become the new go-to for beauty lovers.

With over 1.2 billion searches on TikTok, the newfound craze around tinted products has

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