YSL and Zegna end contract early

Published: 4-Apr-2011
Manufacturing Fragrance

L’Oréal to tighten male luxury focus


L'Oréal group company YSL Beauté and Ermenegildo Zegna have jointly agreed to end their licence contract under which perfumes would be created and developed under the Zegna brand. The licence was to run until April 2013 but will now end in June this year.

The move follows the decision of L'Oréal's luxury products division to focus its men's perfume activity on a limited number of brands, notably Giorgio Armani, Ralph Lauren, Yves Saint Laurent and Diesel.

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