YSL Beauty has expanded its Abuse Is Not Love programme to tackle the growing issue of technology-facilitated intimate partner violence (TFIPV).
The L'Oréal-owned brand worked with psychologist Dr. Nina Jane Patel on a report that examines how behaviours, including location tracking, password demands and constant digital monitoring, mask signs of coercive control.
The thought leadership, titled ‘Abuse Is Not Love: Failure to Recognise Technology Facilitated Intimate Partner Violence’, exposes how rapid digital acceleration, parental surveillance habits, and emerging artificial intelligence (AI) tools have blurred the lines between care and coercive control for young adults worldwide.
TFIPV has surged globally, up 62% in recent years, according to data from YSL Beauty.
Patel told Cosmetics Business that it is “crucial to understand that TFIPV is not a separate or lesser form of abuse”.
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