A few years ago if you advised consumers which products to buy based on the exact time and location of their birth, you’d probably see a few raised eyebrows to say the least. But
Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags
The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars of horoscope beauty
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Cosmetics Business picks: 7 new beauty launches to know this May
Read moreFrom Medik8’s vegan PDRN, overnight renewal with Augustinus Bader and mousse formulas by Fenty Beauty, to summer scents from Phlur, discover this week’s biggest beauty launches
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Skin Care
La Roche-Posay enters first entertainment partnership with Minions & Monsters
The L’Oréal-owned skin care brand has teamed up with Illumination's Minions & Monsters to launch the ‘Ready, Clear, Action!’ acne campaign ahead of the animated film’s upcoming release, spotlighting La Roche-Posay’s Effaclar range
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment