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Digital
MAC Cosmetics to combine ‘social discovery with in-store retail’ via TikTok Shop UK debut
The Estée Lauder Companies-owned make-up brand’s products will be available to purchase on TikTok Shop UK next month, but via live broadcasts hosted by MAC Cosmetics MUAs in-store to create a ‘halo impact across the brand’s wider retail network’
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Colour Cosmetics
Analysis: Why Glossier is in need of a major reset – and can it succeed?
A fresh reset of the flagging former millennial favourite brand is underway, with newly installed Glossier CEO Colin Walsh scaling back physical retail and product lines, as well as cutting jobs. Can the beauty brand find its magic again?
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Ingredients
Deciem relaunches discontinued The Chemistry brand as it revives ‘incubator roots’
Estée Lauder Companies-owned Deciem is bringing its The Chemistry brand back from the vault four years after discontinuation – starting with cult product Hand Chemistry – as a play to revive its ‘incubator engine’
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.



