Feeling off-colour: Can make-up make a comeback post-Covid?

The make-up category was hardest hit by coronavirus pandemic lockdowns, with consumers opting to spend on self-care and skin care instead. So, what do experts think the sector can do to rebound?

picture of

Breaking News

Superdrug debuts TikTok’s first high street make-up stand in-store with e.l.f. Cosmetics

The health and beauty retailer has launched the in-store innovation with e.l.f. Cosmetics, after the brand's campaigns ...

Kim Kardashian’s make-up artist Mario Dedivanovic unveils By Mario make-up line

The long-serving MUA has previously worked on collaborative collections with Sephora and KKW Beauty

Charlotte Tilbury is on a mission to better understand its customers with new Google Cloud partnership

The make-up brand is using analytics platform Looker to gain real-time data insights and guide its online strategy

Becca Cosmetics: Will 'no pigment' make-up save the category?

Consumers turned to skin care brands for solace during lockdown and many haven't worn make-up in months. Will ...

Maybelline to recycle make-up ‘empties’ from all beauty brands in largest UK scheme of its kind

The L’Oréal-owned brand has rolled out over 1,000 in-store recycling bins for consumers to drop off their finished ...

How to get your beauty brand stocked at retailer & Other Stories

Hanna Grönstedt is Production Manager at beauty and fashion retailer & Other Stories. Here, she tells Cosmetics ...

Cosmetics Business reveals the 5 biggest future-facing colour cosmetics trends in new report

Colour cosmetics is experiencing its toughest time in years, but by focusing on digital transformation, brands can ...

K-beauty innovator makes US debut with face mask-friendly cosmetics formulas

Specialising in cosmetics NPD, STB International has created products for Douglas, Holika Holika and Glow Cosmetics

Too Faced snaps up Ulta Beauty’s Senior VP as General Manager

Tara Simons previously headed up the US retailer’s prestige beauty section and served as Director of Business ...

How to create a lipstick that consumers will love

Gaëlle André and Clara Roux from contract manufacturer STRAND High Tech Color Cosmetics explain the dos and don’ts ...

'Tabloid scrutiny is challenging': Victoria Beckham Beauty CEO on working with one of the world's most famous women

Sarah Creal has created luxury make-up brands for some of the biggest names in fashion and beauty, but the former ...

#CBtop50: The top 50 beauty brands in the world 2020

The 2020 ‘Brand Finance Cosmetics 50’ beauty league table sees L’Oréal take the crown for the world’s most ...

Amazon reveals Top 5 health and personal care start-up brands on Launchpad

The health and personal care category was the highest-grossing Launchpad category in the US over the past year

Kourtney Kardashian backs California’s Toxic-Free Cosmetics Act as Governor gets approval

The TV reality star took to Twitter to express her support for the act after it passed Senate and Assembly approval ...