Maybelline is the top selling cosmetics brand on Amazon

The colour cosmetics leader beats sister brand L’Oréal, Wunderbrow, Covergirl and Burt’s Bees

picture of

Breaking News

Make Up For Ever reveals new artistic ‘tribe’ of ambassadors

A group of musicians and make-up artists have been selected to front the LVMH-owned brand’s new Ultra HD campaign

The beauty brands drawing on the surrealist movement for creative inspiration

From Dior's surrealist ball to NPD launches, the surrealism movement is proving the best of time

Pint-sized products: Why mini make-up has full-sized appeal

Small yet sensational, tiny beauty launches are piquing consumer interest thanks to launches from MAC, Shiseido and ...

Why beauty brands need to educate retail staff about teens and mental health

Cosmetics Business investigates the often misunderstood relationship between teens, mental health and the beauty ...

London Fashion Week AW 2018: 7 beauty brand highlights

Make-up artists and beauty brands are working with designers to support their inspiration this LFW

Sigma Beauty unveils new website and look for 2018

The cult cosmetics brand is refreshing with a more engaging digital experience and innovative new technology for its ...

Nails Inc founder Thea Green on how to how to launch a sister brand with staying power

From meeting the Queen to 'Instagrammable' NPD, Thea Green talks to Cosmetics Business about her new lipstick business ...

Kim Kardashian provides a sneak peek of her new lipstick line

The reality TV 'Keeping Up with the Kardashians' star has teased the latest addition of her KKW Beauty line

L'Oréal's luxury brands boost 2017 sales

The appetite for brands such as Lancôme and YSL from Chinese beauty consumers have helped the French cosmetics brand ...

Why 2017 was the year of metallic make-up

As the colour cosmetics sector gets ever more adventurous, with metallic hues, glitter effects and rainbow shades ...

Going it alone: How beauty brands are welcoming in a new era of retail

More and more beauty brands are prioritising standalone flagship stores over department store concessions to create a ...

Fast beauty: How to meet the need for speed in cosmetics

Millennials’ taste for change has ushered in an era of fast cosmetics. But how can brands reconcile speed and quality? ...

Chinese New Year 2018: 4 ways beauty brands are embracing puppy power

Cosmetics brands are celebrating the year of the dog this Chinese New Year

Beauty brands are urging shoppers to be aware of make-up hygiene

Recent reports by Perfect365 and Aromantic are highlighting the potential harmful bacteria lurking in in-store product ...