Advertising spotlight - aesthetics

Published: 4-Sep-2014
Body Care Skin Care Retail

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

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This month’s beauty insight focuses on aesthetics – products that in some way provide a ‘treatment’ for the skin and body. The time period is 1 January to 28 July 2014 compared with the same period 2013. A wide selection of product types fall within this brief, from anti-cellulite treatments to firming lotions, anti-stretch mark or anti-ageing products and even BB creams, primers and toners.

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Vichy’s longevity science play addresses hair loss and zombie cells

Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline
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Click here to find out more.
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