Afriteaque ticks all the boxes

Published: 26-Jul-2010
Research & Development Body Care Skin Care

A new premium, organic and ethical anti-ageing skin care brand that draws on the potent antioxidant ingredient rooibos (redbush) has been launched in the UK. Afriteaque is a line of five products including cleansing milk, toning spritzer, night cream, day cream and body lotion and its active ingredient rooibos is said to closely mimic the body’s own anti-ageing enzyme, super oxide dismutase which is proven to limit the activity of free radicals that cause ageing. It also possesses anti-inflammatory properties.

Afriteaque contains 100% natural Fair Trade Labelling Organisation (FLO) rooibos, an ingredient that is already popular in the UK as a tea drink, and is free from parabens, petrochemicals, sodium lauryl sulphate, perfumes, exthoxylated ingredients, sulphated surfactants and GM ingredients.

The brand recently signed with an online retailer in Sweden and is hoping to expand further into Europe.
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