Alkos Group back with more innovations for MakeUp in Paris

Published: 20-Jun-2017

Alkos Group (booth K5) participates to the MakeUp in Paris show (June 22-23, Carrousel du Louvres) as one of the key players of the B2B beauty industry, to present its newest products and innovations in makeup and skincare.

As a French private label contract manufacturer and full-service supplier, a show in Paris is the best way to promote the French savoir-faire and “Made in France” quality to the whole world, with a strong focus this year on colour cosmetics.

For lip makeup, give in to the trendiest products on the market : the “Tattoo Lip Contour” – a stain lip liner with a ball-like felt-tip and a natural, matte finish – which has been selected for the Innovation Tree of the MakeUp in Paris show, featuring only the best innovations of the show! Discover “All Matte Long”, a quick-dry and super comfortable matte liquid lipstick, for a bold and on-trend makeup look.

For the face, the Group will present “HD Cover Stick” in the best-selling Jumbo Twist format – a concealer with a natural coverage and a soft, powdery finish, perfect for flawless selfies.

For the eyes, the Group will present a new addition to its mascara offer: a water-resistant formula boosting volume and pushing definition to the extreme (“Full Definition Water-Resistant Mascara”). For plastic pencils, discover either vivid colours with a gorgeous metallic finish (“Metal’Eyes Eyeliners”), or pastel eyeliners with a soft and powdery finish (“Liquid Like Pastel Collection”). Both come with a super gliding and comfortable gel texture.

For skincare, experience new gestures with innovative textures, such as the “Exfoliating Charcoal Stick”: a solid activated charcoal mask with a straight-to-skin applicator in a mini stick format, or “Aqua Plump Bouncy Mask”, a skin replenishing and anti-pollution cream-gel face mask. The iconic lip scrub is also back in a wooden pencil (“Sweet Lipstick Scrub Pencil”).

Visit ALKOS Group (Booth K5) – The Beauty Savoir-Faire.
Booth number: K5

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