Increasing numbers of consumers living in urban areas are buying beauty products that offer protection from the impact of pollution, market research company Mintel has found – and it predicts this will be a key trend going into 2015.
Consumers stock up on
anti-pollution products
The Asia Pacific region is an anti-pollution product hotspot with a 40% rise in launches from 2011-2013
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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