Increasing numbers of consumers living in urban areas are buying beauty products that offer protection from the impact of pollution, market research company Mintel has found – and it predicts this will be a key trend going into 2015.
Consumers stock up on
anti-pollution products
The Asia Pacific region is an anti-pollution product hotspot with a 40% rise in launches from 2011-2013
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Colour Cosmetics
A fairytale story: Why premium beauty is having a crowning moment
Appetite for beauty has not been hampered by the rise in energy costs or inflation. But even more surprisingly, the premium category is positively peppy. Here, Cosmetics Business takes a closer look at the sector’s success