More than three quarters (85%) of women believe skin care has become “too full of jargon for the average person to understand”, according to new research from Skin Rocks.
The survey, commissioned by the skin care brand founded by beauty authorityCaroline Hirons, has highlighted the education gap surrounding skin care ingredients and buzzwords.
Just under half (43%) like to think they are clued up on the latest beauty innovations, according to the survey of 2,000 UK women conducted by OnePoll.com.
A further 37% admitted to simply buying into ‘buzz’ word ingredients without fully understanding how or when to use them, found the report.
This new research lands as part of Skin Rocks’ ‘Make Skincare Make Sense’ campaign, which sets out to cut through the confusion that comes with overcomplicated routines and trend-led launches.
The amount of skin care products on offer to consumers plays into this confusion, with a third of women stating they feel overwhelmed by the sheer amount of choice.
Hirons told Cosmetics Business: “The skin care industry continues to grow at a real pace, and there are now more brands and products than ever before – of course consumers are confused.
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“Social media can be a powerful education tool, but it can be totally overwhelming, especially when unqualified people are recommending what works for them, rather than leaving it to the experts.
"Brands should be clear about what is in their product, what it actually does (not bamb
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