Cosmoprof Worldwide Bologna is back for the 2023 edition

Published: 21-Feb-2023

Over 2,900 companies from 64 countries will attend

The 54th edition of Cosmoprof Worldwide Bologna is back with growing numbers. The leading b2b event for the beauty industry will be held from 16th to 20th March 2023 in Bologna. The show will gather under one roof over 2.900 companies (+11% compared to 2022) from 64 countries. 60% of exhibitors are coming from Europe, the remaining 40% from outside Europe.

Pre-registered visitors to the event up to now are coming from 116 countries and regions. 29 country pavilions will attend with small and medium companies from Argentina, Australia, Belgium, Brazil, California, China, Czech Republic, Ecuador, France, Germany, Greece, India, Indonesia, Ireland, Japan, Latvia, Poland, Romania, South Korea, Spain, Sweden, Taiwan, Turkey, UK, Ukraine, and USA. Argentina, Australia, India, and Romania are new participants compared to 2022, and Ireland will attend the exhibition with its National Agency.

The decisive factors of the growing numbers recorded in the March edition are the return of companies from China and Taiwan, that previously were unable to exit their respective countries, and the constant renewal of the exhibition space, representing the vitality of the sector. Cosmoprof Worldwide Bologna will attract buyers from 50 countries thanks to the support of ITA, Italian Trade Agency, and its offices that operate in the referent markets for the cosmetic industry.

Delegations of buyers, retailers, and distributors from the most strategic markets, such as North America, Europe, Middle East, Asia, and Oceania will meet Cosmoprof 2023 exhibitors to discover new proposal and industrial solutions. The interaction with the Health and Beauty network, part of BolognaFiere Cosmoprof, will bring to Bologna a delegation of top buyers representing the European professional distribution channel.

To meet business habits and needs of international stakeholders opening dates of each salon have been revised. Cosmopack, the area dedicated to the companies of the supply chain, and Cosmo Perfumery and Cosmetics, with the players of the retail channel and of prestige e mass market, will open from Thursday to Saturday, since foreigner operators prefer to concentrate business meetings in the working days. Cosmo Hair, Nail and Beauty Salon, the salon dedicated to the professional channel, will maintain the traditional 4-day opening, from Friday to Monday, in order to welcome the operators when salons and beauty salons are closed.

To facilitate the networking and the commercial relationships the Cosmoprof My Match digital platform will be renewed. The exclusive Cosmoprof software is a very appreciated match-making service by professionals, and it allows stakeholders to organise their stay at the event, with the possibility to select brands and suppliers that will best fit their commercial activity, and to previously organise their agenda of meetings.

Facts and Figures 2023

All sectors of Cosmoprof Worldwide Bologna register a strong recovery. The International prestige of COSMOPACK keeps growing. The salon is the only example of a fair that presents the entire cosmetic supply chain, from formulation to packaging, from machinery to automation solutions for the industries, from contract manufacturing to private label. Cosmopack will gather the 17% of all Cosmoprof exhibitors, representing 38 countries, with a growth rate up to 16% when compared to 2022. 

The salon is widely recognised as the cradle of the new trends and it attracts every year brand owners and managers of the main multinational and beauty brands from all over the world, interested to enrich their offer with new innovative products.

New for 2023 edition, the Ingredients Zone is a new exhibition area in Hall 20 dedicated to producers and distributors of raw materials, active principles and functional ingredients, essential oils, fragrances, and formulation services. These players already attended the fair as visitors, but from this year they will benefit of a higher visibility to optimise the relationships with the worldwide leading contractors that are exhibiting at Cosmopack. From the Ingredients Zone the ingredient sector will also develop in other Cosmopack halls, creating a path covering new launches in ingredients and fragrances.

Raw materials and ingredients will be one of the main protagonists of the Cosmopack Factory, which for the 2023 edition will focus on the potentiality related to track and trace technologies. The installation, curated by Studio Sara Ricciardi, will accompany the visitors in a tailor-made journey to the discovery of a whole product life cycle, from the choice and supply processes of raw materials to the distribution control and the consumer experience, analysing how the virtuous connections of the supply chain can be the elements assuring quality, authenticity, and safety of cosmetics. The technical partners of the initiative will be Antares Vision Group, Induplast Packaging Group and N&B – Natural is Better.

COSMO PERFUMERY and COSMETICS will host the new proposals and main curiosities of the prestige and premium perfumery and of the green and natural collections for the retail. The salon hosts 45% of all Cosmoprof exhibitors (+8% compared to 2022), coming from 52 countries and presenting the most suitable solutions for the multichannel evolution of retail and new purchasing habits.

The conjunction with Cosmopack and the growing attendance of specialists in raw materials will be a fundamental element to facilitate the interactions between manufacturers and brands. Indie brands will be the protagonists of the Extraordinary Gallery in Hall 14. More than 50 companies of small and medium dimension will bring to the event their eclectic and unique approach to beauty, which is perfectly fitting the new needs of younger generations. A delegation of Indie brands from France will also participate.

The Beauty Tech area in hall 22 winks at young generations, too. Innovation, 3D/AI/AR/VR solutions and revolutionary apps will be the common thread of the area. The most interesting players in the tech sector will present services and tools which attract consumers that are more prone to lean into the new digital potentiality. Companies from 6 different countries will participate: Croatia, India, Korea, Slovakia, Taiwan, and Turkey.

The attendance of the main leaders for the professional channel at Cosmoprof 2023 is the best image of the recovery of the professional beauty salon, hair and nail sector, exhibiting from Friday to Monday at COSMO HAIR, NAIL and BEAUTY SALON. The halls will host 38% of all Cosmoprof exhibitors (+23% compared to 2022) with representatives form 48 countries. Events, insights, and dedicated initiatives will enrich the visit of distributors, salon owners and operators, which in Bologna will find new suggestions to adapt at the new consumers’ needs.

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