Kim Karshadian’s shapewear company Skims has acquired the entrepreneur’s beauty label SKKN by Kim from Coty as part of a larger brand consolidation.
The apparel brand has bought the beauty giant’s 20% minority stake in the cosmetics line as well as Kardashian’s 80% majority stake.
The acquisition means Skims will now house all of the reality star’s clothing, cosmetics, skin care and fragrance businesses under one umbrella.
It is hinted that Skims’ planned expansion into beauty will begin in 2026.
The financial terms of the deal were not disclosed.
SKKN by Kim was founded in 2022 following the closure of Kardashian’s cosmetics and fragrance lines KKW Beauty and KKW Fragrance in 2021 and 2022 respectively as part of a rebrand.
Coty acquired 20% of KKW Beauty in 2021 for US$200m.
Anna von Bayern, CEO of Kylie Cosmetics and leader of Kim Kardashian’s beauty business at Coty, said: "I would like to thank Kim for the partnership and look forward to continuing our work on our hugely successful Kylie Cosmetics brand, which we have grown by 1.5x in the last two years and where we own the majority, as well as hold the perpetual license.”
SKKN by Kim products
SKKN by Kim’s Instagram account (@SKKN) confirmed the consolidation news, posting: “We’re excited to announce Skims has acquired SKKN by Kim!
“Enjoy your favourite SKKN essentials for a limited time as we prepare to relaunch under the Skims brand.”
Kardashian founded shapewear brand Skims in 2019 and four years later in 2023 it landed a $4bn valuation.
“My mission has always been to create products that resonate deeply – whether it is shapewear and lingerie that empowers or make-up and skin care that transforms,” said Kardashian in a statement.
“Uniting everything under the Skims brand streamlines that vision.”
Jens Grede, CEO and co-Founder of SKIMS., added: “This acquisition is not just growth.
“It is about the strength of our brand and our ability to enter a new category with authority."