Exclusive: Rimmel London taps Spotify for first-ever ‘interactive’ music packaging

By Alessandro Carrara | Published: 4-Jun-2025
Colour Cosmetics

The Full Volume make-up range features a code on the packaging which links users to custom playlists on Spotify curated by the Coty-owned brand

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UK beauty brand Rimmel London has launched a new music-inspired make-up range in time for festival season. 

The Full Volume collection comprises four “festival-proof” Glow Sticks, available on TikTok Shop, and the addition of five chrome and pearl-infused shades to Rimmel's nail range. 

New shades have also been added to the Wonder’Last eye shadow stick range, including electric green shade Green Grove. 

Each product features a Spotify code on the packaging that can be scanned on the music app to take the user to

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