Gillette puckers up for social media

Published: 21-Jan-2013
Male Grooming

Men\'s grooming giant Gillette (Procter & Gamble) has launched a US-wide campaign, entitled the Kiss & Tell live experiment.


Men's grooming giant Gillette (Procter & Gamble) has launched a US-wide campaign, entitled the Kiss & Tell live experiment. Until 6 February, the brand will be touring 15 US cities in a bid "to find out if women prefer to kiss stubble or smooth shaven skin."

To participate, couples can show up at selected locations where women can kiss their partners both before and after shaving to find out what they prefer. A host of celebrities will also be on board to promote the initiative including singer-songwriter Nikki Reed in New York, singer Keri Hilson in Los Angeles and actress Kristin Cavallari in Chicago.

Location details will be available via kissandtellus.com, where participants can also log on to join in on the experiment virtually. The final result of the campaign will be revealed on 14 February.

"Men would agree that the best kind of chemistry sparks from a kiss," said Elliott Wilke, Brand Manager for Gillette. "With many men shaving less-frequently due to sensitive skin discomfort, we want to give women a chance to speak up about how this rise in stubble might be impacting the kiss."

  • Companies:
  • Procter and Gamble
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