Nowadays, microplastics are a big concern for the environment. Microplastics are defined by insoluble particles smaller than 5 mm. However, according to the Plastic Soup Foundation, particle size does not matter and microplastics are already defined by their non-biodegradability. Although the cosmetic industry only contributes a minor fraction of the globally emitted microplastics, the consumer requires a shift towards environmentally friendly solutions. Hair styling is one of the most difficult types of cosmetics to find good microplastic-free alternative ingredients.
Last year, the next generation of natural hair styling polymers came to a reality with the pioneer ingredients GOSULIN® HOLD and GOSULIN® STYLE. These two ingredients have proven in their first year of existence to perform beyond imagination. One year later, it is time to introduce an ingredient that really takes it to the skies: GOSULIN® CLOUD.
As its name suggests, GOSULIN® CLOUD envelops the hair in a soft, luxurious mist, providing exceptional hold without the use of synthetic polymers. This innovative styling polymer, derived entirely from natural sources, sets a new standard for sustainability in hair care. The result is hair that remains flexible, soft, and flake-free throughout the day.
But how does GOSULIN® CLOUD perform compared to traditional synthetic polymers? Extensive testing has shown its remarkable curl retention properties, rivaling even the most commonly used synthetic alternatives. Real-life results further demonstrate its efficacy, with images showcasing the transformation of untreated hair into beautifully styled locks with just a 10% application of GOSULIN® CLOUD.
In a world where sustainability is paramount, GOSULIN® CLOUD offers a greener alternative without compromising on performance. By harnessing the power of nature, this groundbreaking product not only meets consumer demands but also contributes to a more eco-conscious approach to hair care.
Embrace the beauty of GOSULIN® CLOUD and make a positive impact on the planet, one spray at a time.
