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Exclusive: Harry Styles’ Pleasing unveils unexpected pop-up strategy

By Amanda Pauley | Published: 20-Jun-2024

Pleasing CEO Shaun Kearney is accelerating the lifestyle brand’s pop-up strategy this year after reporting solid sales, but with a new localised approach

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Pleasing, the beauty and fashion brand by Harry Styles, is ramping up investment in more localised experiential pop-ups to accelerate the company’s reach. 

The singer’s gender-neutral lifestyle brand is launching several activations this year in regional cities across the South East of the US "and beyond" to promote

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