Hispanics under-served in market

Published: 18-Dec-2006

The biotechnology company avVaa World Health Care Products has received a $33,000 re-order from the Hispanic Health Institute for its therapeutic skin and healthcare products as part of the Houston Pilot Project.


The biotechnology company avVaa World Health Care Products has received a $33,000 re-order from the Hispanic Health Institute for its therapeutic skin and healthcare products as part of the Houston Pilot Project.

The Hispanic Health Institute has expertise and contacts within the Hispanic community throughout North America and is currently involved in the Houston Pilot Project, directed by Mario Zamora. Zamora, who was recently made advisor to the board of directors at avVaa, said that roughly 40% of Hispanics suffer from skin conditions and the Hispanic market comprises 40m people. “HHI is initiating an intensive advertising campaign to bring avVaa products to this under-served Hispanic population,” says Zamora.

avVaa is a specialist in natural, therapeutic skincare products using its European skincare formulas developed to treat the symptoms of skin problems such as acne, psoriasis and eczema.

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