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After being fully acquired by its lenders in 2022, Revlon is potentially on the path to exit bankruptcy by April this year. Could this move provide the breath of fresh air it so desperately needs, or are the challenges set to continue for the historic beauty brand?
L’Oréal’s tech lead Guive Balooch explains why consumer needs and solving challenges sit at the core of R&D for the beauty giant and why ‘ultra-personalisation’ will be the next big opportunity
The cosmetic giant is modernising its market identity via new campaign 'Embrace Your power', by streamlining its product portfolio and offering digital training for reps
With consumers taking advantage of the rewards associated with drop-off your empties initiatives, is this the way to attract shoppers going forward?
In partnership with CEW, Melis del Rey, Director of Health & Beauty at Amazon, on how she climbed the industry ladder to lead the e-commerce giant