How to launch an app in an increasingly crowded market

Published: 17-Sep-2015

The market for beauty apps is growing, but is there enough space for them all?

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This year Venetia Archer launched her beauty appointment booking app, Ruuby, into the UK. Here she talks about what it takes to make it in an increasingly overcrowded and tech-savvy market...

In short, what is Ruuby?
Ruuby offers consumers direct access to the diaries of London’s best spas, salons and at-home beauty therapists. Its a simple tool that takes the hassle out of ringing around searching for an available appointment. What makes us unique is the degree of trust. We vet all of the salons and professionals listed, ensuring clients can be sure of a great treatment. We call it London’s ‘little black book of beauty’.

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