Mally Roncal, Founder of Mally Beauty, has approximately 46.6K followers on Twitter and 58.8K on Instagram. She tells Cosmetics Business how she built up her social media presence and why her ‘Mallynistas’ are crucial to the brand
Why is it so important to engage with your consumers?
Consumer engagement is absolutely everything when you are running your own brand. To me, my Mallynistas are my whole world. I do everything for them to make sure they are happy. So, any chance I get to communicate with them is massive to me. I trust them and they trust me, and our communication is key.
Do you personally handle all of your own social media accounts?
Absolutely – I am in touch with my audience always, but of course I do wear a lot of other hats and have a lot of other jobs too. Mally Beauty is my brand and I do so much to support it. I do lots of TV, and aside from that, personally, I have a husband, three daughters, two dogs, a fish and
a frog, so there is a lot going on always. I have a great team that works with me when it comes to social media and they always keep me abreast of everything that is going on when I don’t see it for myself. But yes, I am constantly on my phone, posting, answering and sending love.
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