Influencers will be more popular than Hollywood actors and chart-topping musicians in 2018

By Sarah Parsons | Published: 18-Dec-2017
Marketing

When it comes to digital and social marketing strategies, influencers aren't going anywhere in 2018

You need to be a subscriber to read this article.
Click here to find out more.

Influencers will remain key to marketing strategies going into 2018, the latest report from engagement strategy firm Celebrity Intelligence has revealed.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Marketing

Beauty influencers deliver £8.81 ROI, new study finds

Read more
Social media influencers are said to be more effective the celebrities when it comes to beauty brand marketing

Trending Articles

  1. Chanel signs BTS star Jung Kook as Global Ambassador for Fragrance & Beauty The South Korean singer-songwriter is the new face of the luxury house’s fragrance and beauty offering, chosen for his ‘distinctive commitment to self-expression’
  2. Sephora US reveals location for ‘beauty multiverse’ event Sephoria 2026 The Sephoria weekend event in March 2026 will host dozens of brands in a ‘beauty multiverse’, and feature appearances from top names in beauty such as Dame Pat McGrath, Dr. Idriss and Patrick Ta
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    5 major beauty fails of 2025: sun burn tanning trends to dystopian skin care The Cosmetics Business team share their views on the 2025 beauty moments that are best left behind as we head into 2026, from sun burn tanning trends and insincere advertising, to unnecessary skin care aimed at young children aged three-plus
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Gisou Holiday ‘Pup-Up’ to hit New York City in partnership with Sephora Gisou, founded by Negin Mirsalehi, has teamed up with retail giant Sephora to launch the ‘Holiday Pup-Up’ – a two-day pop-up experience celebrating the brand’s latest launch and limited edition merch
  5. NARS signs model Kaia Gerber as Global Brand Ambassador The 24-year-old American model – and daughter of supermodel Cindy Crawford – will star in the Shiseido-owned make-up brand’s new Afterglow Lip Balm campaign

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

Marketing

Beauty influencers deliver £8.81 ROI, new study finds

Social media influencers are said to be more effective the celebrities when it comes to beauty brand marketing
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026

Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…
Media

SK-II tops first ‘Brand Aura Index’ for influencer marketing in Asia

Premium Japanese skin care brand SK-II has topped marketing intelligence platform Kolr’s inaugural Brand Aura Index, beating the likes of L’Oréal-owned Lancôme, Rihanna’s Fenty Beauty and Chanel
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Opinion: The digital beauty sampling boom set to take over in 2026

Digital beauty sampling is no longer just an optional way to promote a brand. Instead, it is growing into a marketing mainstay that can help propel businesses even further. Will Glynn-Jones, founder of Send Me a Sample, explains
Colour Cosmetics

MAC Cosmetics appoints MEOVV star Ella as Global Ambassador

The South Korean-American singer, and member of girl band MEOVV, is the face of the Estée Lauder Companies-owned make-up brand’s new Powder Kiss products
Colour Cosmetics

NARS signs model Kaia Gerber as Global Brand Ambassador

The 24-year-old American model – and daughter of supermodel Cindy Crawford – will star in the Shiseido-owned make-up brand’s new Afterglow Lip Balm campaign
You need to be a subscriber to read this article.
Click here to find out more.
Media

5 major beauty fails of 2025: sun burn tanning trends to dystopian skin care

The Cosmetics Business team share their views on the 2025 beauty moments that are best left behind as we head into 2026, from sun burn tanning trends and insincere advertising, to unnecessary skin care aimed at young children aged three-plus
Subscribe now