Australian brand Inika has made a big impression on the natural and ethical beauty scene since it was founded in 2006. Lucy Copp reports on the inspiration behind its unique products
Natural, vegan, cruelty free, certified organic and even halal – Inika really does tick all the boxes when it comes to being a beauty brand with a conscience.
Founded in 2006 by Miranda Bond and Jenni Williams, Inika, which translates as ‘small earth’ in Hindi, aims to make the world’s natural resources accessible to women globally through its ethical, toxin-free make-up ranges. Today, Inika offers a comprehensive range of cosmetics to meet a host of consumer needs, from mineral foundations and organic eyeliners to vegan lip whips.
While half of Inika’s products are certified organic by the Organic Food Chain (OFC), which means they contain between 70-95% organic ingredients, the other half comprises 100% pure mineral make-up. What’s more, underlying all of its products is its triple consumer guarantee, which promises a completely vegan, cruelty free and halal range, as well as the absence of all potentially toxic or allergenic substances such as parabens, petrochemicals and fillers.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.