Is too much technology in beauty a bad thing?
What creative minds can do in the name of cosmetic technological advancement is fascinating, but could it be harming consumers and damage reputations in return?
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Mirrors can now analyse lifestyle influences on the skin while it plays your favourite songs, hairbrushes can connect to your mobile to suggest how to comb better and your iPad can now guess your age. But has it all gone a bit too far?
Patrick Fagan is the Dr Patrick Fagan is the Head of Emotion Sciences at CrowdEmotion discusses how technology is shaping the consumer mindset.
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P&G partners with McLaren F1 team to drive Asia-Pacific engagement
Activations during the motorsport will centre on P&G brands, such as Head & Shoulders and Oral B, as part of the partnership with reigning Formula 1 team winners McLaren, whose drivers include reigning World Drivers’ Champion Lando Norris
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