Pure Beauty

Kama Ayurveda to open first UK store in November as part of expansion plans

By Amanda Pauley | Published: 1-Sep-2023

The Puig-owned Ayurvedic beauty brand’s store in London’s Westbourne Grove will be its first market expansion outside of India

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Kama Ayurveda is opening its first-ever UK store in November as it ramps up its retail expansion outside of India.

The Ayurvedic beauty brand’s 750sqft two-storey space in London’s Westbourne Grove will offer an “immersive shopping experience” focused on the ancient Indian philosophy of wellbeing.

Visitors can shop the Puig-owned brand’s full skin care, hair care and body care ranges made using Ayurvedic ancestral formulations.

They can also undergo consultations with Ayurvedic Vaidyas [practitioners of Ayurvedic medicine] to “understand their needs and requirements according to Ayurveda”.

Ayurvedic-themed food and beverages curated by celebrity cook and Kama Ayurveda’s UK brand ambassador Jasmine Hemsley will also be served.

"The global interest in Ayurveda is on a steady rise, particularly in the UK," Kama Ayurveda founder Vivek Sahni told Cosmetics Business.  

"And London, with its

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