AG1 names Hugh Jackman as Global Ambassador

By Lollie Hancock | Published: 2-Feb-2026
Marketing Wellness

The actor is teaming up with the foundational nutrition supplements and will front a new global campaign as Jackman joins AG1 in its mission to empower health

You need to be a subscriber to read this article.
Click here to find out more.

Global health company AG1 has announced actor and entrepreneur Hugh Jackman as its new Global Ambassador.

The ambassadorship marks the next level in Jackman’s involvement with the foundational nutrition supplements brand, having been a strategic investor since 2021.

Speaking to Cosmetics Business about the partnership, Paulie Dery, CMO at AG1, said: “This is not a traditional endorsement, it is a longstanding daily health ritual that turned into an incredible partnership. 

“Hugh has been drinking AG1 for over five years – in his kitchen, on set, and on the road – originally introduced to it by his doctor and it has been part of his morning routine ever since.”

The brand claimed Jackman is a perfect representation of what it stands for.

Dery said: “Hugh is living proof of the power of daily health rituals and he believes in what AG1 brings to his health. 

“At 57, he maintains a demanding schedule and remains in incredible shape, is charming, and talented beyond belief. 

“He has a rare level of integrity and does not say yes to many brand partnerships – which is what makes this partnership so unbelievably special.”

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics

Dior lands Bridgerton’s Florence Hunt as Brand Ambassador

Read more
Hunt, who plays Hyacinth Bridgerton in the hit Netflix television series, will be an ambassador for both Dior Beauty and the brand’s fashion collections

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Kourtney Kardashian Barker's Lemme and Kylie Jenner’s Kylie Cosmetics join forces for limited edition launch Kardashian Barker and Jenner have joined forces to launch a limited edition gummy vitamin paired with a lip butter, marking the sisters’ first collaboration in nearly a decade and Lemme’s first product partnership
  2. Huda Beauty ends partnership with Huda Mustafa The partnership’s end comes less than a month-and-a-half after Huda Beauty founder Huda Kattan and Love Island USA star Huda Mustafa paired up for the make-up brand’s ‘most requested’ collaboration
  3. Procter & Gamble acquires digestive health brand Wonderbelly P&G has snapped up the ‘clean’ digestive-health start-up to reinforce its presence in the health sector, meeting the ‘needs and preferences of an even wider range of consumers’
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Is ‘longevity washing’ beauty's next big issue? Longevity science is changing the beauty game, shifting focus from symptom correction to root cause intervention. However, with such a rise, could the category fall foul to ‘longevity washing’ – products marketed as formulated with the science when they are not. CB investigates…

Upcoming event

Paris Packaging Week 2026

5-6 February 2026 | Paris, France See all

You may also like

Colour Cosmetics

Dior lands Bridgerton’s Florence Hunt as Brand Ambassador

Hunt, who plays Hyacinth Bridgerton in the hit Netflix television series, will be an ambassador for both Dior Beauty and the brand’s fashion collections
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

GHD debuts ‘ultra fast’ hairdryer, heating up competition in the hair tools market

GHD has launched an ultra-fast drying, powerful airflow Speed Ionic hairdryer to mark its 25th year in business, and accelerate its reputation as a multi-category hair tech tools player, but has it really innovated one of the sector’s oldest products?
You need to be a subscriber to read this article.
Click here to find out more.
Manufacturing

Why cutting corners in cosmetic product testing is a false economy

When it comes to product testing for claims, shortcuts are common. Dr. Theresa M. Callaghan explains why this can do more harm than good
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Kourtney Kardashian Barker's Lemme and Kylie Jenner’s Kylie Cosmetics join forces for limited edition launch

Kardashian Barker and Jenner have joined forces to launch a limited edition gummy vitamin paired with a lip butter, marking the sisters’ first collaboration in nearly a decade and Lemme’s first product partnership
Colour Cosmetics

MAC Cosmetics to digitally relaunch MACzine

MAC Cosmetics’ internal seasonal magazine, which ceased publishing in 2017, is being digitally revived for a new audience almost a decade later as maximalist make-up makes its comeback
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Floral Street unveils Bridgerton fragrance as it builds on brand collaboration success

The British fragrance brand’s new floral gourmand eau de parfum, Enchanted Masquerade, has been created in partnership with Netflix to mark the launch of season four of the popular television show
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Original Source named partner for Hyrox London Olympia

The shower gel brand will be on site at the fitness competition this March, with competitors invited to take part in challenges and experience Original Source first-hand
Subscribe now