Laneige to host games-inspired UK pop-up to bring ‘joy’ to holiday gifting season

By Lynsey Barber | Published: 14-Nov-2025
Skin Care Retail

K-beauty favourite Laneige’s third pop-up in the UK blends ‘experience with emotion’, Dennis Sungsue Yang, General Manager at the skin care brand’s owner Amorepacific, told Cosmetics Business

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Laneige is set to host a games-inspired pop-up showcasing its range of gift sets for the holiday season, which include its viral Lip Sleeping Mask.

The popular K-beauty skin care brand’s ‘Play With Wonders’ activation will take place on 15 November in London, UK.

Visitors will be able to play games and win prizes in the immersive space, which is designed to “bring joy and play” to beauty.

“The pop-up is about a time when people gather to share joy, play games and create lasting memories together,” Dennis Sungsue Yang, General Manager at Laneige owner Amorepacific, told Cosmetics Business.

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