ASOS to double Green Room product offering by 2025

The UK etailer has plans to expand number of eco-friendly fashion and beauty skus

ASOS' AW15 Beauty Look Book

UK-based fashion and beauty etailer ASOS has announced plans to expand its Green Room selection of products.

The online seller, which has its arm firmly tied in with the beauty industry, sells a range of brands from Glamglow to Korres to Barry M.

In its 2015 Annual Report, the company noted that it had set a target to double the number of Green Room products in its fashion and beauty offering by 2025. ASOS’ Green Room was relaunched this year providing consumers with an edit of eco and sustainable brands in both fashion and beauty. Brands currently featured in this section include REN, yes to, Tommy Guns, Dr. Paw Paw and Cowshed.

Business at ASOS appears to be going from strength to strength; the etailer had 9.9m active customers as of 31 August 2015. Financially, the etailer’s performance is healthy too; in 2015, ASOS saw UK sales climb 28%, while internationally retail sales jumped up 58%. Over in the US, retail sales grew 29%. Overall, total sales were up 18% and profit before tax was £47.5m, up 1% year-on-year. Looking ahead, ASOS hopes to post sales of £2.5bn.

In the same report, Helen Ashton, CFO of ASOS, noted the company had broadened its selection in beauty and men’s grooming over the past year. Cosmetics Business approached ASOS to discuss its strategy in beauty going forwards, but the company remained tight-lipped and said it would be in touch with plans early next year.

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