A young doctor's notebook: Dr Murad's advice for new entrepreneurs

As Dr Murad celebrates his 80th birthday, and his skin care brand’s 30th, he meets Cosmetics Business to reflect on the highs and lows of entrepreneurship

Dr Howard Murad, or as he’s better known Dr Murad, can be seen as two different personas in any given day. For official purposes he’s found wearing a white lab coat, shirt and tie, but when Cosmetics Business meets the founder of Murad skin care, he’s a riot of colour, ready to teach an art class.

Known as the ‘father of modern clinical wellness’, it’s his ability to harness dermatology and holistic health care (as reflected in his wardrobe choices) that has made the brand a success for 30 years.

Acquired by Unilever in 2015, Dr Murad . . .

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