Becca Cosmetics hires body positivity model Barbie Ferreira to spearhead diversity movement

By Becky Bargh | Published: 13-Jan-2020

The 23-year-old ‘Euphoria’ star becomes the brand’s first-ever celebrity partnership

US beauty brand Becca Cosmetics has hired American actress and body positivity model Barbie Ferreira as its first-ever celebrity spokesperson.

Ferreira is best known for her performance as Kat in the hit HBO series Euphoria alongside Zendaya Coleman.

The 23-year-old has also played a prominent role in tackling outdated beauty standards, earning herself a place on Time magazine’s ‘30 Most Influential Teens’ list in 2016.

For Becca Cosmetics, Ferreira has starred in the brand’s new Light Shifter Brightening Concealer campaign and will spearhead Becca’s new collaboration with the Jed Foundation, a mental health advocacy group.

Image: via Getty Images

Image: via Getty Images

The new concealer (US$28) is available in eight shades, from cool auburn to neutral beige for fair skin tones, and is blended with hyaluronic acid, green tea and crystalised licorice to hydrate skin.

“I’m so grateful to be partnering with a brand who stands for a cause, and the conversation around mental health is a really important one,” said Ferreira.

“I love that Becca is committed to supporting the cause by working with Jed and other organisations around the world.”

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like