Classic Hollywood icon: Elizabeth Taylor's brand returns to perfume with new launch

One of the most popular actresses of her age, House of Taylor has unveiled White Diamonds En Rouge

“Pour yourself a drink, put on some lipstick and pull yourself together” – one of Elizabeth Taylor’s most famous quotes is the inspiration behind new perfume White Diamonds En Rouge.

Created by Elizabeth Arden, White Diamonds by The House of Taylor has remained one of the best selling celebrity fragrance lines for over 20 years.

The new perfume aims to bottle the late Oscar-winning actress’ “confidence and conviction; her show-stopping beauty, glamorous style and opulent jewels”.

"I looked beyond the name and saw the astonishing woman for who she really was – sensual, fiery, brilliant, bold, determined, and above all, captivating," said Rodrigo Flores-Roux, the perfumer behind the scent.

"I created a scent that reflects the raw sensuality and bold glamour for which Elizabeth Taylor is celebrated."

White Diamonds En Rouge features top notes of pink peppercorn, mandarin and raspberry.

The heart is a bouquet of rose, jasmine and orange flower; meanwhile, the base notes include vanilla bean, vetiver, amber and patchouli.

From US$69, and available from Macy’s, a portion of sales from the fragrance will go to The Elizabeth Taylor Aids Foundation.


Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies