The natural and organic C&T category outpaced the overall beauty market by double digits last year, as British consumers – millennials in particular – become more concerned about what they are putting not just in their bodies, but on them.
“The growth of the natural category is outperforming mainstream beauty as more and more millennials are seeking brands which are
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- Estée Lauder Companies
- Neals Yard Remedies
- Tesco
- Kantar
- The Body Shop
- Soil Association
- Holland and Barrett
- Yes to Inc
- A S Watson