Italian fragrance brand Xerjoff makes Southeast Asian debut

Xerjoff will sell through Fragrance Du Bois

Xerjoff, a Turin-based perfume house, has made its debut on the Southeast Asian market retailing through niche luxury perfume house Fragrance Du Bois.

The Italian perfume brand will be stocked in Fragrance Du Bois’ flagship boutique located in Singapore’s Fullerton Hotel.

Sergio Momo, Xerjoff's Founder and Creative Director, said: “We are thrilled to be in Singapore to showcase our finest and exclusive perfumes under Fragrance Du Bois. I believe Fragrance Du Bois shares important principles with Xerjoff in the universe of artistic perfumery. It is extremely important for Xerjoff to be represented by dedicated partners who can introduce and support the philosophy of our brand. Additionally, Singapore is one of the trendiest fashion capitals in the world, and we believe this will be a gateway for many opportunities in the region.”

Nicola Parker, Brand Director of Fragrance Du Bois, said: “It brings us great pleasure to be the first (and only) fragrance house in Southeast Asia, to host and partner with the world acclaimed Xerjoff. Singapore is only the first stop. Xerjoff will be available in all our flagship boutiques, outlets and fragrance lounges around the word in the coming weeks. We pride ourselves in giving all our customers a luxury experience in fragrance, each and every time they walk into our boutiques or lounges. This partnership with Xerjoff will further enhance that experience. We offer nothing but the best in the market in order to make sure that our customers’ personal preferences and expectations are met.”