L'Oréal Paris appoints Alexina Graham as global spokesperson


English model will star in a series of hair colour and make-up campaigns

Alexina Graham has been announced as the new global spokesperson for L’Oréal Paris.

The English model, who has red hair, will front global hair colour campaigns for L’Oréal Paris Préférence and Prodigy. She is also due to star in campaigns for L’Oréal Makeup Designer / Paris.

Graham said: “Being a redhead is more than a colour, it’s part of our personality and embracing our uniqueness makes us #worthit. It’s such an honor to get to work with the best in the industry and have a blast while doing it.”

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Cyril Chapuy, L’Oréal Paris Brand Global President, explained that Graham has been a “friend of the brand” for years. “Red hair don’t care when it comes to Alexina. Her combination of flaming hair and porcelain-perfect complexion, comes with this incredible energy. She’s a free spirit, who dares the unexpected.”