Lawsuits can have a devastating effect on a brand’s reputation and customer perception.
The news of a lawsuit filed against Olaplex on 17 February, which claims that its No. 0 to No. 9 products cause hair loss and scalp blisters, has placed the hair care specialist in a precarious situation.
This is not only from the group of 28 women seeking more than US$75,000 in damages, but also from the intense debate on Olaplex’s product line occurring across social media.
Has the resulting fallout already tarnished the brand’s image?