Pure Beauty Global Awards 2020: The winners!

Who was crowned the best in beauty at the third annual Pure Beauty Global Awards ceremony?

It's that time of year, when Pure Beauty celebrates the best in cosmetics from around the world. Our panel of experts – with some help from the editorial team – spent months whittling 631 products down to the worthy winners.

The Pure Beauty Global Awards 2020, now in its third year, enlisted the help of British Beauty Council CEO Millie Kendall, A-list hairstylist Lorraine Dublin and the director of International Fragrance Association Lisa Hipgrave to select the winners across 39 categories and 33 countries.

Alongside these industry heavyweights, fellow judges included NARS Senior Make-up Artist Clayton Reid, celebrity facialist Nichola Joss and natural hair pioneer Amaya Smith, and many more.

From well-established houses who have stood the test of time to forward- thinking indies here to shake up the industry, Pure Beauty only celebrates the best in the business. These chosen few are now part of an elite club that enables them to bear the Pure Beauty Global Awards logo, helping them to flout their credentials to buyers, distributors and consumers.

We were unable to host our prestigious ceremony in-person this year, due to social distancing rules, but that didn't stop more than 900 people from tuning in to our live awards webcast hosted by Pure Beauty and Cosmetics Business Editor Lucy Tandon-Copp.

"In times of uncertainty, the beauty industry's community spirit thrives by helping others and bringing daily doses of joy when it's needed the most," says Tandon-Copp.

"While we couldn't be together to celebrate the best in beauty this year, I would like to thank everyone who tuned in to support their industry peers at our virtual festival of colours ceremony."

Now, onto the winners...


Skin Care

Best New Skin Care Product

Highly Commended: ECO BY SONYA DRIVER, Super Fruit Toner

Winner: Ave + Edam, PERSONALIZED DAY & NIGHT CREAM


Best New Skin Care Treatment

Highly Commended: MANUKA DOCTOR, apiclear Anti- Redness Protective Serum

Winner: Forest Beauty, Pore Minimizing & Oil Control Mask

Best New Face Mask

Highly Commended: FOREO, INTENSIVE CAVIAR FUSION

Winner: LUNEiA, RADIANCE RITUAL AHA + BHA GLOW MASK


Best New Beauty Supplement

Highly Commended: ADVANCED NUTRITION PROGRAMME, SKIN MOISTURE LOCK

Winner: FLOREVE PARIS, [IN] GLOW TREATMENT TONER


Best New Premium Skin Care Product

Highly Commended: AROMATICA, REVIVING ROSE INFUSION TREATMENT TONER

Winner: MONAT, REWIND Age Control Nectar


Best New Anti-Ageing Product

Highly Commended: L'HERBOFLORE, Diamond THE EYE SERUM

Winner: PESTLE & MORTAR, EXFOLIATE GLYCOLIC ACID TONER


Best New Premium Anti-Ageing Product

Highly Commended: PAULA'S CHOICE, CLINICAL CERAMIDE- ENRICHED FIRMING EYE CREAM

Winner: BEAUTYLAB, Relax Neuropeptide Serum



Natural & Organic

Best New Natural Product

Highly Commended: endota organics Nurture, Gentle Baby Lotion

Winner: RAWNATÜRE, BRAZILIAN RED CLAY BODY WASH


Best New Natural Face Product

Highly Commended: INIKA, Brow Perfector

Winner: S5, CALM SERUM


Best New Organic Product

Highly Commended: SANATIO NATURALIS, PRECIOUS OIL TREATMENT

Winner: INIKA, Certified Organic Lipstick Crayon


Hair Care

Best New Hair Product

Highly Commended: NU SKIN, ageLOC NUTRIOL Scalp & Hair System

Winner: Grow Gorgeous, Curl Defining Leave In Butter


Best New Hair Styling Product

Highly Commended: Neäl & Wølf, MIRACLE Rapid Blow-dry Mist

Winner: DENMAN, POWER PADDLE



Body Care

Best New Body Product

Highly Commended: ROSE & CARAMEL, PURITY Prep & Protect Hydration Mist

Winner: ECOOKING, BODY LOTION


Best New Bath & Shower Product

Highly Commended: humble, HONEYSUCKLE BATH HONEY

Winner: RITUALS, THE RITUAL OF KARMA showerfoam

Best New Wellness Product

Highly Commended: Hello CBD, Body Oil

Winner: thisworks, love sleep pillow spray


Best New Sun Care & Tanning Product

Highly Commended: bondi sands, Aero ULTRA DARK

Winner: INSTITUT ESTHEDERM, BRONZ REPAIR SUNKISSED

Best New Hand & Nail Product

Highly Commended: STARSKIN, PRO MICRO-FILLER HAND

Winner: JERSEY HONEY, INTENSIVE HAND CREAM


Best New Oral Beauty Product

Highly Commended: HiSmile, TEETH WHITENING KIT

Winner: Oral-B, iO


Electrical

Best New Beauty Accessory or Brush

Highly Commended: OPATRA LONDON, PURE

Winner: HAYO'U, Beauty Restorer Rose Quartz


Best New Electrical Product

Highly Commended: ghd, helios professional hairdryer

Winner: UNICSKIN, UNICLED KOREAN MASK


Colour Cosmetics

Best New Lip Product

Highly Commended: Dr Lipp, Moisturising Colour Tints with Edible Plant Pigments

Winner: Dr.PAWPAW, SCRUB & NOURISH


Best New Eye Product

Highly Commended: EYEBROWQUEEN, BROW FIX

Winner: WUNDER2, WUNDEREXTENSIONS LASH EXTENSION & CURL MASCARA


Best New Make-Up Base Product

Highly Commended: MAKETHEMAKE, HYALURONIC LIGHT- DIFFUSING HIGHLIGHTER

Winner: Seoulista BEAUTY, ROSY GLOW PRIMER


Fragrance

Best New Fragrance

Highly Commended: ATOM, Body & Fabric Mist

Winner: YARDLEY LONDON, FLOWERFUL COLLECTION, LUXE GARDENIA EDT


Best New Premium Fragrance

Highly Commended: MOLTON BROWN, FLORA LUMINARE EAU DE PARFUM

Winner: LALIQUE, SOLEIL


Best New Niche Fragrance

Highly Commended: ORMONDE JAYNE, TA'IF ELIXIR

Winner: GALLIVANT, Los Angeles by GALLIVANT Eau de Parfum


Male Grooming

Best New Male Skin & Body Care Product

Highly Commended: SQiN FOR HIM, The CLEANSER

Winner: BULK HOMME, THE FACE WASH

Best New Male Shaving & Hair Product

Highly Commended: SK -IN, 9.06 Beard Gift Set

Winner: BEARDBURYS, FADE BOOST Professional Hair Clipper


Inclusive Beauty

Best New Inclusive Skin & Body Care Product

Highly Commended: VITAMIN INJECTIONS LONDON SKIN CARE, VITAMIN C 20% SUPER SERUM

Winner: DOS COSMETICS, OXYGEN SPECIES - MANDELICUM night solution


Best New Inclusive Hair Product

Highly Commended: SheaMoisture, AFRICAN BLACK SOAP BAMBOO CHARCOAL DEEP CLEANSING SHAMPOO

Winner: Hairflair, Softhood


Best New Inclusive Make-up Product

Highly Commended: Girl Native, Herbal BB Cream

Winner: MILANI, CONCEAL + PERFECT 2-IN-1 FOUNDATION + CONCEALER



Sustainable Beauty

Best New Sustainable Make-up Product

Highly Commended: BEAUTY MADE EASY, Le Papier MIGHTY MATTE LIPSTICK

Winner: TROPIC, COLOUR PALETTE


Best New Sustainable Skin & Body Care Product

Highly Commended: The Handmade Soap Co, BODY OIL Lemongrass & Cedarwood

Winner: BEN & ANNA, PINK GRAPEFRUIT - Natural Soda Deodorant


Best New Sustainable Hair Product

Highly Commended: FOAMIE, Shampoo Bar

Winner: KinKind, plastic-free hair and beauty bar


Brand Innovation

Best New Vegan Beauty Product

Highly Commended: FIVE DOT BOTANICS, Deep Feed Nourishing Facial Serum

Winner: The Quick Flick, Quick Fix MAKEUP ERASER PEN


Best New Design & Packaging

Highly Commended: PETIT, Nail Polish

Winner: kypwell, ETERNAL YOUTH Collagen and Elastin Booster


Best Special Innovation

Highly Commended: CRYSTAL CLEAR, THE WAND - The Chopstick Facial

Winner: RÉDUIT, Hairpods


Best New Influencer Brand or Collection

Highly Commended: INC.REDIBLE COSMETICS X BADDIE WINKLE

Winner: FACE HALO X Chloe Morello x Cherry Morello


Best New International Breakthrough Brand

Highly Commended: BULK HOMME

Winner: The INKEY List


Featured Companies

Siltech Corporation (more information, website)
Yardley London (more information, website)
Ithos Global (more information, website)
endota (more information, website)
BEAUTYLAB (more information, website)
Aprinnova (more information, website)
BULK HOMME (more information, website)

See also