In a fresh sustainability push, beauty giant Coty has committed to using sustainable ethanol in its fragrances.
In a new partnership with LanzaTech, a leading provider of carbon recycling technology, the Chloé, Davidoff and Hugo Boss fragrance licenser will only use ethanol, a core ingredient in fragrance products, made from captured-carbon emissions in its products.
LanzaTech achieves this sustainable ethanol by capturing industrial emissions, such as carbon monoxide and carbon dioxide produced in steel manufacturing, and processing the waste gases into a more eco-friendly product.
The firm, headed by Sue Y Nabi, intends to implement this technology into its manufacturing process, with the majority of its fragrance brands expected to be using sustainable ethanol by 2023.
“Sustainability is the ultimate driver of innovation and Coty is focused on creating outstanding products that are truly clean and green,” said Nabi.
“Ethanol is the number one ingredient purchased for the fragrance category and over time this partnership with LanzaTech will significantly reduce the environmental impact of our products.
“It’s not only the right thing to do, but it makes commercial sense too – with today’s consumer rightly demanding that their favourite brands share their commitment to sustainability.”
According to Coty, sustainable ethanol from carbon-capture utilises near-zero water consumption and therefore reduces the requirement of agricultural land, which supports biodiversity.
Jennifer Holmgren, LanzaTech’s CEO, added: “Addressing our climate challenge requires collaboration across multiple sectors.
“We are proud to be developing this partnership with Coty to show that carbon recycling can enable sustainable production of fragrances.
“Single-use carbon must be a thing of the past and this project exemplifies our vision of a caborn-smart future where consumers are able to choose products made from recycled carbon.”