Step aside K-beauty: British beauty is preparing for its turn in the spotlight

By Jo Allen | Published: 11-Feb-2022

Does Britain – with its impressive assembly of natural, organic and conscious brands – have what it takes to become the next beauty hotspot?

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This article was originally published in the February issue of Cosmetics Business Trend Report

The 'beauty hotspot' trend continues to flourish as Japan, Australia, Scandinavia and more recently Latin America and China gain increasing attention for their homegrown brands, local trends, beauty traditions and use of native ingredients.

But how can other geographies elevate their own country-branded movements to the point where they too are celebrated on the global beauty stage? This week's insight, from February's Beauty Hotspot Trend Report, explores how British beauty could become a hotspot in its own right.

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