Orveda has opened its first-ever flagship location in Southeast Asia as it grows its global Maison network.
La Maison Orveda Bangkok, situated in the Ploenchit district in Bangkok, Thailand, brings the French skin care brand’s biotech and longevity-focused products and treatments to Southeast Asia.
The brand, licensed by French cosmetics conglomerate Coty, sees the location as a ‘gateway’ to Southeast Asia.
It noted Thailand as one of the region’s “most developed prestige beauty markets”, with engaged consumers seeking both holistic and science-driven skin care solutions.
“Bangkok is a milestone moment for Orveda and a return to the principles that shaped its creation,” said Sue Nabi, CEO of Coty and co-founder of Orveda.
“I founded the brand to prove that skin care can work with the skin, not against it, using cutting-edge biotech and conscious formulation to support long-term skin health.”
The location joins Maisons in Paris, France; New York, US; and Shanghai, China – the brand’s original Maison location.
Orveda treatments can also be accessed in luxury department store Harrods’ Facial Suite in London, UK, and Orveda Studio locations in both Bangkok and Shanghai.
Nabi notes how Thailand’s beauty consumers are primed for the brand: “Thailand’s beauty culture, which is rooted in natural beauty, biohacking and science-driven wellness, aligns perfectly with this vision.
“La Maison Orveda Bangkok brings our philosophy to a market that has long led beauty innovation across Asia.”
The space comprises a retail salon, with a double treatment cabin for individual or shared treatment rituals, an express treatment room and a bamboo-wrapped VIP salon for personalised consultations.