Superdrug has reported an uplift in sales over the Christmas 2024 trading period.
Sales rose by 5.1% in the final six weeks of 2024 compared with the previous year, which was led by the “ongoing popularity” of the British retailer’s own brand range.
This includes the Studio London Ultimate Brush Collection, the Vitamin E Complete Daily Skincare Set, Extracts Body Bumper Pack and the Fruity Candyfloss Bumper Pack.
“We’re proud of these results and want to thank our customers for their continued loyalty to Superdrug as we continue our mission to be as accessible as possible when it comes to high-quality beauty and health,” said Superdrug CEO, Peter Macnab.
“I’d also like to thank our colleagues for their efforts to make Superdrug the best place to shop this Christmas.”
The retailer also saw significant growth from its online channel with sales up by 21% year on year.
Hair products experienced the biggest uplift in terms of category growth, while fragrance also saw gains during the ‘Golden Quarter’.
“2025 will be an exciting year for us as we continue to enhance our in-store experience and invest in our Only At Superdrug product innovations and exclusives, to give customers reasons to keep returning to Superdrug,” added Macnab.