Peak skin overload: Why 'skin kindness' is trending in 2022

By Jo Allen | Published: 4-Mar-2022

As consumers feel the effects of over-exfoliation and improper use of active-heavy ingredients, a more gentle, barrier-first approach is taking off

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This article was originally published in the March issue of Cosmetics Business Trend Report

On the back of increased experimentation in skin care product use, conversations have turned to skin barrier health and sensitivity.

This first insight in March's skin care trend series explores the emerging trend for 'skin kindness'.

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