This article was originally published in the Collaborations Trend Report. Receive your copy here.
A growing appetite for immersive and multi-sensory experiences has sparked a trend that is seeing fragrance brands translate their perfume notes into exclusive cocktails and culinary treats.
With over 90% of consumers more likely to purchase a product or service after experiencing the brand, according to an EventTrack study, imaginative collaborations that bring a brand to life are becoming a key strategy for many companies.
And in perfumery, giving consumers a new way to experience a fragrance, and engaging the use of multiple senses when doing so, provides an intriguing and cohesive brand experience.
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- Companies:
- Louis Vuitton Moet Hennessy
- Free the Birds
- Kering
- Puig
- Jo Loves
- Floral Street Fragrance
