PREVIEW: Croda at in-cosmetics 2014
Stand 1H30, 1–3 April, Hamburg, Germany
Stand 1H30, 1–3 April, Hamburg, Germany
Croda are once again attending the in-cosmetics trade show in Hamburg from 1st to 3rd April, and are delighted to present their latest product launches and initiatives at the show.
Amongst many other launches at in-cosmetics, here is a taster of the new products and initiatives that Croda will be introducing on Stand 1H30:
OleoCraft™ Polymers, a range of impressive oil structuring polymers that can create films on the skin, lip and eyelash, providing water and wear resistance in colour cosmetic and sun care applications. The OleoCraft polymer range is a group of low colour and low odour high performance thermoplastic solids, proven to form clear, thermo-reversible gels. The products cover a range of high to low polarity oils and can be used to create structures from eye catching clear sticks and balms to sensorially appealing sprayable gels and emulsions.
Volarest™ FL, a truly unique polymer designed to enhance the consumer’s experience of your brand. By providing benefits for both the consumer and formulator, Volarest FL delivers controlled, targeted delivery from sprayable emulsions, novel textures that excite the user and the weightless suspension of emollients and beads in low viscosity fluids. Create novel, elegant and visually-appealing cosmetics with Volarest FL.
Solaveil™ ST-100, provides a sensational skin feel with a Titanium Dioxide (TiO2) dispersion that combines optimum UV performance with enhanced aesthetics enabling you to formulate sensationally light and luxurious UV protection products. Featuring innovative silane coating, Solaveil ST-100 offers excellent UVB protection and due to a tightly controlled particle size distribution, provides true transparency on the skin. Fantastic new data supports the sensory benefits demonstrated with Solaveil ST-100 and takes previous sensory studies to the next level by comparing Solaveil ST-100 to a market leader.
Keramimic™ 2.0, an innovative keratin quat that takes biomimetics to the next generation. Developed using the most recent advances in proteomics, the amino acid sequences of the peptides found in Keramimic 2.0 match those present in the keratin proteins found in cuticular and cortical regions of human hair. Delivering outstanding conditioning and feel, this highly substantive hair care active provides targeted repair to the most damaged areas of the hair surface. Excellent new data shows that Keramimic 2.0 can greatly improve the sensory properties of the hair whilst wet.
Sensification™ - the science behind sensory innovation™, an easy-to-use system that allows formulators and marketers to navigate the complex landscape of sensory descriptors in a clear and defined way. By understanding the drivers behind emulsion aesthetics, you can engineer a complete sensory experience that supports your overall product positioning. This exciting new toolkit will discuss emerging consumer sensory trends and take a closer look at the role of emulsifiers in sensory performance within skin care. We have combined our expertise in the science behind sensory with consumer based language to deliver a toolkit, helping you deliver your next sensory driven formulation!
In addition, be sure not to miss…
- Croda’s Innovation Seminar on “What’s New for Croda 2014” 1st April 2014, 12:50 - 13:20, Theatre 1
- Innovation Zone Demonstration on Croda's Solaveil Sensory range 1st April 2014, 15:00 - 15:30, Innovation Zone
- Innovation Zone Demonstration on Sensification - the science behind sensory innovation 1st April 2014, 15:30 - 16:00, Innovation Zone
For further information, supporting data, graphs and imagery contact Karen.Narey@croda.com.
