Cosmetics Business Markets spoke to Sara Ashemimry, Marketing and Sales director at Beauty Box in Jeddah, Saudi Arabia, about key retail trends.

Saudi Arabia's Beauty Box on hair care trends
More than 80 global brands are retailed through 1,500+ ME distributors
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Cosmetics Business picks: 11 new beauty launches to know this April
Read moreSkin care innovations from Lancôme and Paula’s Choice; collectible beauty accessories by Dr. PawPaw and Glow Hub; and fresh fragrances by Iggywoo, Dolce & Gabbana, and Orebella comprise this week’s biggest launches
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Hair Care
Garnier signs supermodel Gisele Bündchen as first Global Ambassador to promote high-tech era
Bündchen is the L’Oréal-owned legacy brand’s first global face in its 120-year history, with the partnership aiming to accelerate awareness of Garnier’s High-Tech Nature strategic vision of ‘wellness beauty without compromise’
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Hair Care
Vichy wants to ‘lead’ in integrative health – and cracking nutricosmetics is key
Nurtricosmetics is a ‘strategic new category’ for L’Oréal-owned Vichy Laboratoires, with the launch of Liftactiv Collagen Supplements part of the dermocosmetics label’s aim to dominate the integrative health landscape. CB deep dives into the brand’s plan