Cosmetics Business Markets spoke to Sara Ashemimry, Marketing and Sales director at Beauty Box in Jeddah, Saudi Arabia, about key retail trends.

Saudi Arabia's Beauty Box on hair care trends
More than 80 global brands are retailed through 1,500+ ME distributors
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Vichy’s longevity science play addresses hair loss and zombie cells
Read moreHair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline
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Ingredients
Vichy’s longevity science play addresses hair loss and zombie cells
Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline
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Colour Cosmetics
From concept to shelf: The untold story of 7 iconic beauty products
YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam and CeraVe’s Moisturising Cream are category-defining beauty items. CB reveals how these products, and four others, reached cult status in our ‘Untold Story’ series
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