Cosmetics Business Markets spoke to Sara Ashemimry, Marketing and Sales director at Beauty Box in Jeddah, Saudi Arabia, about key retail trends.

Saudi Arabia's Beauty Box on hair care trends
More than 80 global brands are retailed through 1,500+ ME distributors
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Read moreThis week’s best new beauty launches, including fresh fragrances from Orebella and Mugler, AI-powered tech from Medicube and limited-edition deodorant launches from Fussy and Wild
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From concept to shelf – the untold story of 12 iconic beauty products
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
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