Consumers slathering on synthetic sunscreen could be a thing of the past as UK scientists have made a breakthrough using seaweed.
Seaweed could be the secret to eco-friendly alternative sunscreen
Scientists from King's College London have discovered the sun protection benefits of the marine plant
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Skin Care
The Ordinary spotlights New York City transit problem with free bus shuttle service
The skin care brand’s latest stunt aims to provide a ‘solution’ to a New York City transportation pain point, running a free express shuttle from Williamsburg’s Domino Park to Prospect Park in Brooklyn to cut the usual commuting time in half
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Colour Cosmetics
Inside fashion giant ASOS’ plan to be a serious player in beauty retail
The online British fashion retailer is ramping up its face and body division in 2026 following positive beauty sales growth last year, which includes doubling down on its high-low brand strategy and investing in more physical experiences to boost its reach
Ingredients
Why Hygienification of Beauty is the next major shift in personal Care, according to Symrise
Personal care is entering a new phase. Modern hygiene principles such as protection, balance, and prevention are increasingly moving beyond cleansing into everyday leave‑on products, giving rise to a new paradigm: Hygienification® of Beauty. By tracking changing consumer needs, Symrise is actively shaping this transformation with innovative solutions that empower brands to pioneer a new frontier of proactive, microbiome-supporting care.