The Mane Choice has onboarded its first-ever global brand ambassador, Jamaican pop star Shenseea.
The announcement coincides with the US hair care brand’s unveiling of its new visual identity.
Grammy Award-nominated Shenseea is known for her hair experimentation.
The Hit & Run singer will front The Mane Choice’s social media and digital campaigns throughout the year.
“We are thrilled to welcome Shenseea as The Mane Choice's first-ever brand ambassador,” said Michelle Harris, Director of Brand Marketing at The Mane Choice.
“As a true style chameleon, she exudes confidence and captivates attention wherever she goes, whether she is on stage performing, or sharing glimpses of her life with followers across the globe.
“Shenseea embodies our core values of authenticity and self-expression, showcasing the endless possibilities for styling with The Mane Choice products, which cater to a wide range of curl patterns and hair needs.
“Her fearless experimentation with hair and her ability to connect with audiences aligns perfectly with our mission, and we are excited to partner with her to reintroduce The Mane Choice to our incredible community of consumers.”
The 28-year-old reggae artist added: “For me, hair has always been a form of expression – I have to choose the perfect hairstyle to compliment the music era I am in.
“My hair is one of my most important features – I could go weeks without make-up, but I could never go too long without getting my hair done.
“The Mane Choice is all about embracing individuality and celebrating the beauty of natural, fearless self-expression.
“I am excited to team up with a brand that shares those same values and encourages everyone to experiment and own their look with confidence.”
The Mane Choice’s new look, meanwhile, is said to celebrate its legacy and empower consumers to express their unique beauty.
The rebrand incorporates a new logo, packaging and product launches.
Updated packaging will roll-out over the coming months, starting with the brand’s The Alpha Multi-Vitamin Growth Oil and The Alpha Manetabolism Plus Healthy Hair Vitamins.
“Our refreshed packaging represents the next evolution of The Mane Choice,” said Harris.
“It balances a fresh, modern aesthetic with the bold, recognisable essence of our brand.
“Together with Shenseea, we are redefining what it means to have fun with hair while empowering our customers to embrace their unique beauty.”
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