Pure Beauty

Space NK to open new London flagship after ‘continually outperforming the market’

By Amanda May | Published: 10-Mar-2025

With its active customer base now exceeding two million, the beauty retailer is opening a 4,600sqft store in UK shopping destination Oxford Circus, comprising new in-store experiences

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Space NK is debuting a new London, UK, flagship this summer as it continues to ramp up its physical retail presence. 

The premium British beauty retailer’s 4,600sqft store will be located in the heart of London shopping area Oxford Circus and promises to be a “destination for beauty discovery”.

The flagship is part of Space NK’s plans to accelerate its retail footprint in the UK, with three other new stores also set to open in Chelmsford, Kent and Leicester this year.

“With our active customer base now reaching two million and our growth continually outperforming the market at over 30%, we saw that now was the time to answer our customers' demand for a true flagship in the West End,” Space NK CEO Andy Lightfoot told Cosmetics Business.  

“Oxford Street is one of the preeminent shopping destinations in the world and 214 Oxford Circus in particular is an iconic store.” 

214 Oxford Circus was previously occupied by

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