“Listen to your customer” is an oft-used phrase in business. It is easy to say. But with the number of available channels via which customers can express themselves and the volume of language available, it can be difficult to manage a successful process.
Relative Insight specialises in language analysis, using advanced technology to process, compare and analyse digital text. This covers a variety of fields, traditionally law enforcement. However, more recently, this technology has been applied to marketing and consumer understanding, particularly in the consumer sector of health and beauty.
We have used our platform to uncover some surprising, but critical details in the way that consumers talk about health and beauty products.
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