Lip stains are having a major moment. From couture fashion runways to virtual beauty shelves, the category is seeing a significant resurgence, with modern innovations making these products more comfortable, hydrating and versatile than ever.
According to Pinterest UK, searches for “lip stain” have increased by 20% compared with the previous year, reflecting growing consumer interest in effortless, long-wearing colour.
Meanwhile, on TikTok, lip stains have become a viral sensation with more than 158,300 videos on the phenomenon, with beauty influencers and everyday users showcasing their staying power, blendability and ability to create everything from a natural, just-bitten flush to bold, high-impact lips.
Brands have taken notice, with a wave of new-generation stains hitting the market, promising improved formulations that combine hydration, nourishment and serious longevity.
So, why is this trend gaining momentum, and how have lip stains evolved to meet consumer demand?
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